Big Money

What is a company?

An idea, turned into a thing that can be owned, grown, and sold.

A company is a legal "person" separate from its founders. It can own assets, sign contracts, make a profit, and — crucially — be divided into shares of ownership. That last trick is what lets it raise money from strangers and outlive whoever started it.

From idea to owned thing

An ideaRegister a companya legal "person"Owns & employsmakes a profitSplit into shares
Registering a company turns a hustle into an asset.

Limited liability

You risk only your stake

If it fails, you lose what you put in — not your house.

It outlives you

Forever

A company can keep going long after its founder is gone.

Top 5 · most valuable companies

Nvidia~US$4.5TApple~US$4.0TMicrosoft~US$3.7TAlphabet (Google)~US$2.5TAmazon~US$2.4T
Ranked by market value, late 2025 (approximate).

Owning a slice: shares

A share is a literal piece of a company — and a claim on its future.

Buy one share and you own a sliver of the whole business: its factories, its brand, its profits. If the company does well — paying dividends or growing — your slice is worth more. If it fails, your slice can fall to zero. That's the deal: real ownership, real risk.

One company, divided into shares

you1 share of the whole companyA share gives you:a vote on big decisionsa cut of the profits (dividend)a claim on future growth
Own one share and a slice of everything is yours.

Dividend

Your cut

Many companies pay out part of their profit to shareholders.

Capital gain

Buy low, sell high

The other way to win: the share itself rises in value.

Know what you own, and know why you own it.
Peter Lynch, investor

Why companies sell shares

Because selling part of your company is often the fastest way to grow it.

A growing company needs money — for factories, staff, expansion. It can borrow it (debt) or sell ownership (equity). Selling shares brings in cash that never has to be repaid; the price is giving away a slice of future profits and control. Borrowing keeps control but must be repaid with interest.

Two ways to raise money

DEBT · borrow moneyYour companyLendermoney inrepay it + interestyou keepfull controlEQUITY · sell sharesYour companyInvestormoney innever repay it — they get a sliceyou give up aslice of ownership
Every company chooses some mix of these.

Debt

Borrow & repay

Cheaper if it works, dangerous if profits dip — you still owe.

Equity

Share the upside

No repayment, but new owners share every future profit.

Capital isn't scarce; vision is.
Sam Walton, founder of Walmart

What is an IPO?

The day a private company throws open its doors, sells shares to the public for the first time — and often raises a fortune.

IPO stands for Initial Public Offering. Until that day, a company is private — owned by its founders and a few investors. An IPO lets anyone buy a slice, turning private owners into public shareholders and handing the company a wall of cash to grow with.

From private company to publicly traded — in 5 steps

1A private company wants to growIt needs serious money — more than banks or founders can supply. 2It hires an investment bankThe "underwriter" prepares the deal and guarantees the sale. 3It files a prospectus & sets a priceA public document reveals the finances; a share price is fixed. 4Shares are sold to investorsBig institutions buy first, then the wider public. 5It "lists" — shares trade freelyOn day one the price floats on supply and demand, on the exchange.
What actually happens between "we want to list" and shares trading on the exchange.

Why do it?

Raise capital

The company sells new shares and pockets the cash to expand.

The trade-off

Total scrutiny

Going public means revealing your numbers and answering to shareholders.

Top 5 · biggest IPOs in history

SpaceX~US$75B · 2026Saudi Aramco~US$25.6B · 2019Alibaba~US$21.8B · 2014SoftBank Corp~US$21.3B · 2018NTT Mobile~US$18.1B · 1998
Ranked by money raised at listing (approximate).

An IPO in action

Watch the numbers move on the day a company goes public.

Say a Singapore company offers 100 million shares at S$1 each. It raises S$100 million. On listing day, demand is hot and the price jumps to S$1.50 — but the company already has its cash; now investors are trading among themselves. Globally the same script runs, just with more zeros — SpaceX's 2026 listing raised US$75 billion.

The numbers on listing day

S$1.00S$1.50listing day100m shares × S$1S$100m raised by the companyday-1 price S$1.50 — the "pop"now valued atS$150m market cap
The company raises money once; the price then floats.

The "pop"

+50%

The day-1 jump — exciting, but it doesn't add a cent to the company.

Who gets the cash

The company, once

After that, investors just trade shares with each other.

In the short run the market is a voting machine, but in the long run it is a weighing machine.
Benjamin Graham, investor

What is a stock exchange?

A giant, regulated marketplace where shares change hands.

An exchange is where buyers and sellers of shares meet — today almost entirely through computers. It sets fair prices, enforces rules, and makes sure trades actually happen. Singapore's is the Singapore Exchange (SGX); the giants are New York's NYSE and Nasdaq.

The marketplace in the middle

BuyersSellersThe exchangematches & policesfair pricesrulesliquidityIt provides:
Buyers and sellers never meet — the exchange connects them.

Liquidity

Easy in, easy out

A good exchange lets you buy or sell fast at a fair price.

"Listed"

On the board

A listed company is one whose shares trade on the exchange.

The stock market is filled with people who know the price of everything, but the value of nothing.
Philip Fisher, investor

Inside the exchange: the backend

When you press "buy," a hidden machine springs into action in milliseconds.

Behind the app is the order book — a live list of everyone wanting to buy or sell, and at what price. A matching engine pairs the highest willing buyer with the lowest willing seller in a fraction of a second. The "price" you see is simply the latest match.

The order book

BIDS · buyers buy 500 @ $9.98 buy 800 @ $9.99 buy 300 @ $10.00 ASKS · sellers sell 400 @ $10.01 sell 700 @ $10.02 sell 600 @ $10.03 matching enginetrade @ ~$10.00
Buyers (bids) on one side, sellers (asks) on the other — they meet in the middle.

Order book

The live list

Every bid and ask, stacked by price, updating constantly.

Matching engine

Microseconds

Software pairs buyers and sellers faster than you can blink.

The big money is not in the buying and selling, but in the waiting.
Charlie Munger, investor

Clearing & settlement

A trade isn't really finished the instant you click. An invisible system makes it real.

After a match, the trade must clear and settle: the shares move to the buyer, the cash to the seller, with a clearing house guaranteeing neither side defaults. In Singapore the Central Depository (CDP) holds your shares; globally the giant is America's Depository Trust & Clearing Corporation (DTCC). This plumbing usually takes a day or two — "T+1" or "T+2".

The invisible plumbing

T (trade day)T+1T+2$Trade matchedClearing houseSettlementDoneon the exchangeguarantees both sidesshares ↔ cash
A trusted middleman guarantees the swap actually happens.

Clearing house

The guarantor

Steps between buyer and seller so neither can be cheated.

T+1 / T+2

A day or two

How long until the trade is truly final and irreversible.

Trust, but verify.
Russian proverb

How to actually buy a share

For the price of a meal, anyone can own a piece of the world's biggest companies.

You open an account with a broker — an app that connects you to the exchange. Deposit money, search a company, place an order. In Singapore, Tiger Brokers and moomoo made this cheap and easy; globally it's Interactive Brokers, Schwab and Robinhood. Fractional shares even let you buy part of one pricey share.

Four steps to your first share

1234Open accountwith a broker appAdd moneye.g. PayNowPick a companysearch the tickerPlace order→ to the exchange
The whole thing takes minutes on a phone.

Fractional shares

Buy a sliver

Own part of one expensive share — start with a few dollars.

Brokerage fee

Often tiny

Competition has pushed trading costs close to zero.

Then vs now

$0

What a stock trade costs today. In 1990 the same trade ran about $50 — the broker's cut competed down to nothing.

The scoreboard: indexes

One number that tells you how a whole market is doing.

An index tracks a basket of companies so you can see the market's mood at a glance. Singapore's Straits Times Index (STI) follows 30 of the biggest SGX companies. America's S&P 500 (Standard & Poor's 500) follows 500 giants and is the world's most-watched scoreboard.

Many companies, one number

A basket of companiesaveraged together…one indexnumberSTI = 30 cos · S&P 500 = 500 cos
An index bundles lots of shares into a single reading.

STI

Top 30

Singapore's headline index — the 30 biggest names on SGX.

S&P 500

500 giants

The global benchmark — when people say "the market," they often mean this.

Don't look for the needle in the haystack. Just buy the haystack.
John Bogle, founder of Vanguard

Funds & ETFs

Buy hundreds of companies in a single click.

A fund pools many investors' money to buy lots of shares at once. An ETF (exchange-traded fund) is a fund you can buy on the exchange like a single share. One purchase of an S&P 500 ETF makes you a part-owner of 500 companies — instant diversification, tiny fees. Diversification is how you protect wealth — though, as Part 5 shows, big fortunes are first made through concentration.

One purchase, hundreds of companies

Buy 1 ETFone click…own 500 companies inside…and hundreds more
An ETF is a ready-made basket you buy in one click.

Diversification

Spread the risk

If one company sinks, the other 499 cushion the blow.

Low fees

Under 0.1%

Index ETFs cost a tiny fraction of what old-style funds charge.

The one number

0.03%

A typical S&P 500 ETF’s yearly fee — about $3 a year on $10,000. Old-style funds charged 30 times more.

Diversification is the only free lunch in investing.
Harry Markowitz, Nobel laureate

Crypto markets & exchanges

The same buying and selling — but in a wilder, always-open arena.

Crypto trades on its own exchanges (like Binance or Coinbase), 24/7, with no closing bell. Prices can swing double digits in a day. Unlike SGX, there's usually no central clearing house and far lighter rules — more freedom, but far more risk.

Stock exchange vs crypto exchange

Stock exchange (SGX)Crypto exchangeHoursset, 9–524/7, no bellRulesheavylightSwingslowerhighClearingyes (CDP)often none
Same idea — fewer guardrails.

Always open

24/7

No closing bell — prices move while you sleep.

Buyer beware

High risk

Lighter rules and bigger swings mean more ways to lose.

Insider tell

Crypto never closes — no bell, no clearing house, no last line of defence. The guard-rails a real exchange takes for granted simply aren’t there.